SIMPLY ORIGINAL
Label Serving
77.0 g
Barcode
770118760034
Data last verified: 1 Oct 2026
Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
6.4/10
Important Disclaimer
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The content displayed on this platform does not constitute medical advice, diagnosis, or treatment recommendations. Transparency scores, nutritional assessments, and ingredient analyses represent algorithmic interpretations of publicly available data and should not be used as a substitute for professional medical or nutritional guidance.
Individual dietary needs, allergies, and health conditions vary significantly. Always consult a qualified healthcare professional, registered dietitian, or physician before making dietary changes based on information found on this platform. Product formulations may change without notice — always verify information against current product labels.
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Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (77 g) — the label's %RDA
Energy, fat, saturated fat, trans fat, added sugars and sodium: FSSAI Labelling & Display Regulations 2020 average-adult RDA (2000 kcal · 67 g · 22 g · 2 g · 50 g · 2000 mg). Other macronutrients and minerals/vitamins: WHO / ICMR-NIN 2020 adult reference values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
4 / 24 indexed · AI researching 20 more...Ingredients — as printed on the label
BROWN SUGAR, ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, IRON, THIAMINE MONONITRATE, RIBOFLAVIN, FOLIC ACID), EGGS, CANOLA OIL, WATER, CREAM CHEESE (CREAM, MILK, NON-FAT MILK, SALT, GUAR GUM, PROPYLENE GLYCOL ALGINATE, CARRAGEENAN, CAROB BEAN GUM, BACTERIAL CULTURE), ICING SUGAR (SUGAR, CORN STARCH), GLUCOSE SOLIDS, MARGARINE (MODIFIED PALM OIL, MODIFIED PALM KERNEL OIL, CANOLA OIL, WATER, SALT, WHEY [MILK], VEGETABLE MONOGLYCERIDES, SOY LECITHIN, CITRIC ACID, NATURAL FLAVOR, VITAMIN A PALMITATE, COLORED WITH BETA-CAROTENE, CHOLECALCIFEROL), GLYCERIN, MILK CHOCOLATE (SUGAR, WHOLE MILK, COCOA BUTTER, CHOCOLATE LIQUOR, SOY LECITHIN, VANILLA), MODIFIED CORN STARCH, COCOA POWDER, BAKING POWDER, EGG WHITES, SHORTENING (CANOLA OIL, MODIFIED PALM OIL, MODIFIED PALM KERNEL OIL), SALT, NATURAL FLAVOR, CREAM OF TARTAR, CELLULOSE GUM, SODIUM BICARBONATE, CITRIC ACID, RED #40.
Water
solvent, moisture regulator, thermal transfer medium, and diluent
Salt
Flavour enhancer, preservative, and textural agent
Flavoring
Synthetic
Lowflavour
Citric Acid
INS 330
No NotablesAcidulant, flavour enhancer, and preservative
BROWN SUGAR
ENRICHED WHEAT FLOUR
EGGS
CANOLA OIL
CREAM CHEESE
ICING SUGAR
GLUCOSE SOLIDS
MARGARINE
GLYCERIN
MILK CHOCOLATE
MODIFIED CORN STARCH
COCOA POWDER
BAKING POWDER
EGG WHITES
SHORTENING
NATURAL FLAVOR
CREAM OF TARTAR
CELLULOSE GUM
SODIUM BICARBONATE
RED #40
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Water | ✓No Notable Concerns | solvent, moisture regulator, thermal transfer medium, and diluent | Water is an essential, naturally occurring nutrient with an established safety profile and no inherent dietary restrictions for general populations. |
2 Salt | ⚠Moderate Concern | Flavour enhancer, preservative, and textural agent | Salt is an essential nutrient and functional food ingredient, though consumption patterns above recommended levels warrant consideration regarding cardiovascular metrics. |
3 Flavoring Synthetic | ✓Low Concern | flavour | Flavorings are widely regulated substances used to modify sensory characteristics, with safety profiles evaluated by international food safety authorities on a case-by-case basis. |
4 Citric Acid INS 330 | ✓No Notable Concerns | Acidulant, flavour enhancer, and preservative | Citric acid is a universally accepted food ingredient with a well-established safety profile, primarily monitored for dental enamel considerations with high-frequency exposure. |
5 BROWN SUGAR Indexing with AI... | |||
6 ENRICHED WHEAT FLOUR Indexing with AI... | |||
7 EGGS Indexing with AI... | |||
8 CANOLA OIL Indexing with AI... | |||
9 CREAM CHEESE Indexing with AI... | |||
10 ICING SUGAR Indexing with AI... | |||
11 GLUCOSE SOLIDS Indexing with AI... | |||
12 MARGARINE Indexing with AI... | |||
13 GLYCERIN Indexing with AI... | |||
14 MILK CHOCOLATE Indexing with AI... | |||
15 MODIFIED CORN STARCH Indexing with AI... | |||
16 COCOA POWDER Indexing with AI... | |||
17 BAKING POWDER Indexing with AI... | |||
18 EGG WHITES Indexing with AI... | |||
19 SHORTENING Indexing with AI... | |||
20 NATURAL FLAVOR Indexing with AI... | |||
21 CREAM OF TARTAR Indexing with AI... | |||
22 CELLULOSE GUM Indexing with AI... | |||
23 SODIUM BICARBONATE Indexing with AI... | |||
24 RED #40 Indexing with AI... |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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