
Meijer, Inc.
Label Serving
70 g
Barcode
708820287938
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Good
Mostly positive nutritional profile
Favorable Profile
Profile Spectrum — Nutritional Index
8.0/10
Health Score
Low
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (70 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
22 ingredientsIngredients — as printed on the label
ENRICHED WHEAT FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), WHEY, VEGETABLE OIL (CANOLA AND/OR SOYBEAN OIL), STONEGROUND WHOLE WHEAT FLOUR, WHEAT BRAN, WATER, CORN FLOUR, OAT FLOUR, CONTAINS 2% OR LESS OF: SUGAR, LEAVENING (SODIUM ACID PYROPHOSPHATE, SODIUM BICARBONATE), DRIED EGG WHITES, SOY LECITHIN (EMULSIFIER), CALCIUM CARBONATE, SALT, VITAMIN A PALMITATE, NIACINAMIDE, REDUCED IRON, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN MONONITRATE (VITAMIN B1), FOLIC ACID, VITAMIN B12.
Contains allergens: Enriched Wheat Flour, Whey, Stone Ground Whole Wheat Flour, Oat Flour, Dried Egg Whites, Niacinamide, Riboflavin, Vitamin B12
Enriched Wheat Flour
structural base, texture enhancement, and nutrient fortification in baking and food manufacturing
Vegetable Oil
Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods.
Whey
Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing.
Water
solvent, moisture retention agent, beverage base, thermal transfer medium
Wheat Bran
Nutritional enrichment, dietary fiber fortification, and texturizer
Stone Ground Whole Wheat Flour
structure agent, nutritional enrichment, dietary fiber source, and flour base for baked goods
Oat Flour
binder, thickener, and whole-grain flour alternative in baking and processed foods
Sugar
Sweetener, texturizer, preservative, and browning agent
Corn Flour
INS 1405
No NotablesThickening agent, stabilizer, and anti-caking agent in food products.
Leavening
Texturizing agent / Leavening
Dried Egg Whites
protein fortification, foaming agent, emulsifier, and gelling agent
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Calcium Carbonate
E170
No NotablesNutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent
Vitamin A Palmitate
Nutritional fortificant and vitamin supplement
Niacinamide
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Reduced Iron
Nutritional fortificant and mineral supplement
Pyridoxine Hydrochloride
INS 831
No NotablesNutrient fortification / Vitamin supplement
Folic Acid
Synthetic
No NotablesNutritional fortificant and dietary supplement
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Natural Flavor. Vitamins & Minerals: Vitamin B1
Nutritional fortificant / Vitamin supplement
Vitamin B12
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Enriched Wheat Flour Allergen | ✓Low Concern | structural base, texture enhancement, and nutrient fortification in baking and food manufacturing | Enriched wheat flour is a widely consumed staple ingredient providing essential added micronutrients, though individuals managing gluten sensitivities or specific glycemic goals may monitor its intake. |
2 Vegetable Oil | ✓Low Concern | Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods. | Vegetable oil is a standard dietary fat source that is widely permitted and utilized globally, with consumption patterns evaluated primarily within the context of total daily caloric and lipid intake. |
3 Whey Allergen | ✓No Notable Concerns | Protein enrichment, emulsifier, moisture retention agent, and texture modifier in food manufacturing. | Whey is a widely consumed dairy-derived protein ingredient generally recognized as safe for the general population, with considerations primarily for individuals managing milk allergies or lactose intolerance. |
4 Water | ✓No Notable Concerns | solvent, moisture retention agent, beverage base, thermal transfer medium | Water is a fundamental and essential component of human nutrition with an established safety profile. |
5 Wheat Bran | ✓Low Concern | Nutritional enrichment, dietary fiber fortification, and texturizer | Wheat bran is a naturally derived, fiber-rich ingredient generally recognized as safe for regular dietary inclusion, though individuals managing specific gastrointestinal considerations may adjust intake progressively. |
6 Stone Ground Whole Wheat Flour Allergen | ✓No Notable Concerns | structure agent, nutritional enrichment, dietary fiber source, and flour base for baked goods | Standard whole grain flour component well tolerated by the general population, with primary consideration for individuals managing gluten-related sensitivities. |
7 Oat Flour Allergen | ✓No Notable Concerns | binder, thickener, and whole-grain flour alternative in baking and processed foods | Oat flour is a well-tolerated whole-grain ingredient with documented metabolic benefits, though individuals managing celiac disease should verify certified gluten-free sourcing. |
8 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
9 Corn Flour INS 1405 | ✓No Notable Concerns | Thickening agent, stabilizer, and anti-caking agent in food products. | Corn starch is a standard food ingredient generally recognized as safe for consumption within normal dietary parameters. |
10 Leavening | ✓No Notable Concerns | Texturizing agent / Leavening | Leavening agents are standard food ingredients used to create texture in baked products, with regulatory status permitting standard culinary and industrial applications. |
11 Dried Egg Whites Allergen | ✓No Notable Concerns | protein fortification, foaming agent, emulsifier, and gelling agent | Organic egg whites are a nutrient-dense, high-protein food ingredient generally recognized as safe for the general population, though they represent a designated food allergen for sensitive individuals. |
12 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
13 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
14 Calcium Carbonate E170 | ✓No Notable Concerns | Nutritional supplement, color additive, acidity regulator, firming agent, and anti-caking agent | Calcium carbonate is a widely utilized mineral additive and nutrient source with a well-established safety profile under standard dietary consumption levels. |
15 Vitamin A Palmitate | ✓No Notable Concerns | Nutritional fortificant and vitamin supplement | Vitamin A Palmitate is a standard nutritional fortificant widely permitted for use within established upper intake guidelines. |
16 Niacinamide E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
17 Reduced Iron | ✓No Notable Concerns | Nutritional fortificant and mineral supplement | Zinc and essential iron are vital micronutrients widely used for nutritional fortification and generally recognized as safe within established intake guidelines. |
18 Pyridoxine Hydrochloride INS 831 | ✓No Notable Concerns | Nutrient fortification / Vitamin supplement | Pyridoxine hydrochloride is an authorized, water-soluble vitamin used for food fortification with an established safety profile within recommended intake levels. |
19 Folic Acid Synthetic | ✓No Notable Concerns | Nutritional fortificant and dietary supplement | Folic acid is a widely utilized and well-tolerated nutrient fortification ingredient with established safety parameters when consumed within recommended guidelines. |
20 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
21 Natural Flavor. Vitamins & Minerals: Vitamin B1 | ✓No Notable Concerns | Nutritional fortificant / Vitamin supplement | Thiamin mononitrate is a standard, well-tolerated nutrient used for food fortification with an established safety profile. |
22 Vitamin B12 E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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