Kellogg Company US
Label Serving
25 g
Barcode
00038000761522
Data last verified: 1 Oct 2026
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Levels use standard FSA/WHO per-100g thresholds applied to the label's declared values. See the thresholds
AI transparency analysis is being generated for this product.
TRANSPARENCY PROFILE
Moderate
Some processing or additives present
Detailed Review Recommended
Profile Spectrum — Nutritional Index
4.3/10
Health Score
Moderate
Concern Index
Calculation Pillars:
How we calculate this →Nutritional values transcribed from the product label. Actual values may vary.
Share of an average adult's daily allowance in one serving (25 g) — the label's %RDA
Remaining vitamins and trace minerals: US FDA Daily Values. Low = under 5% of a day in one portion · High = 20% or more. Reference values, not medical advice.
Tap any row · FDA, USDA, EFSA, WHO
26 / 33 researched · AI analyzing 7 more...Ingredients — as printed on the label
ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMIN MONONITRATE [VITAMIN B1], RIBOFLAVIN [VITAMIN B2], FOLIC ACID), SUGAR, FRUCTOSE, GLYCEROL, VEGETABLE OIL (SOYBEAN, PALM, AND PALM KERNEL OIL WITH TBHQ FOR FRESHNESS), DEXTROSE, MALTODEXTRIN, CONTAINS TWO PERCENT OR LESS OF MODIFIED CORN STARCH, NONFAT DRY MILK, APPLE POWDER, STRAWBERRY PUREE CONCENTRATE, REDUCED MINERAL WHEY, INVERT SUGAR, CORNSTARCH, SOY LECITHIN, LEAVENING (BAKING SODA, MONOCALCIUM PHOSPHATE, SODIUM ACID PYROPHOSPHATE), SALT, DATEM , CELLULOSE GEL, NATURAL AND ARTIFICIAL FLAVOR, CITRIC ACID, MONO- AND DIGLYCERIDES, CELLULOSE GUM, SODIUM CITRATE, MALIC ACID, COLOR ADDED, SODIUM ALGINATE, CARAMEL COLOR, XANTHAN GUM, TRICALCIUM PHOSPHATE, RED #40, VANILLA EXTRACT, BHT FOR FRESHNESS.
Contains allergens: Enriched Flour, Nonfat Dry Milk, Riboflavin, Vanilla Extract
Sugar
Sweetener, texturizer, preservative, and browning agent
Enriched Flour
Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods
Fructose
Sweetener and humectant
Glycerol
E422
No NotablesHumectant, sweetener, solvent, and thickening agent
Vegetable Oil
Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods.
Dextrose
Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing.
Nonfat Dry Milk
Protein fortification, texture enhancement, moisture binding, and shelf-life extension in baked goods, confections, and dairy beverages.
Maltodextrin
INS 1400
Lowbulking agent, thickener, stabilizer, texturizer, and carrier for flavors
Contains Two Percent Or Less Of Modified Tapioca Starch
E1412-E1452
No Notablesthickener, stabilizer, emulsifier, and texturizer
Apple Powder
Strawberry Puree Concentrate
Reduced Mineral Whey
Soy Lecithin
E322
LowEmulsifier, stabilizer, and releasing agent
Invert Sugar
Sweetener, texturizer, preservative, and browning agent
Cornstarch
INS 1405
No NotablesThickening agent, stabilizer, and anti-caking agent in food products.
Leavening
Texturizing agent / Leavening
Salt
flavour enhancer, preservative, texture modifier, and fermentation controller
Datem
Citric Acid
E330
No NotablesFlavour enhancer, acidity regulator, and preservative
Natural And Artificial Flavor
Synthetic
No Notablesflavour
Cellulose Gel
Cellulose Gum
E466
No NotablesThickener, stabilizer, emulsifier, and texture modifier
Mono- And Diglycerides
E471
No NotablesEmulsifier and stabilizer used to improve texture, extend shelf-life, and prevent oil-water separation in baked goods, margarine, and confectionery.
Sodium Citrate
E331
No NotablesAcidity regulator, buffering agent, emulsifying salt, and preservative enhancer in beverages, cheeses, and processed foods.
Malic Acid
E296
No NotablesFlavour enhancer, acidulant, and pH regulator
Sodium Alginate
Color Added
Colorant
Xanthan Gum
E415
LowStabilizer, thickener, and emulsifier
Tricalcium Phosphate
E950 / E341
No NotablesSweetener and mineral fortification / anti-caking agent
Riboflavin
E150
LowAllergenNutrient fortification, color enhancement, and protein supplementation
Red #40
E129
LowColor additive
Vanilla Extract
flavor, sweetener, texturizing agent, emulsifier
Bht For Freshness
| Ingredient | Concern | Function | Notes |
|---|---|---|---|
1 Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
2 Enriched Flour Allergen | ✓Low Concern | Texture enhancement, structural binder, and carbohydrate base for baked goods and processed foods | Enriched flour provides essential added micronutrients like iron and B-vitamins, though dietary patterns higher in refined grains are a point of consideration for overall metabolic wellness. |
3 Fructose | ⚠Moderate Concern | Sweetener and humectant | Fructose is a naturally occurring and permitted sweetener, though consumption patterns high in free sugars warrant moderation in line with dietary guidelines. |
4 Glycerol E422 | ✓No Notable Concerns | Humectant, sweetener, solvent, and thickening agent | Glycerin is a commonly used food additive with a well-established safety profile and broad regulatory approval. |
5 Vegetable Oil | ✓Low Concern | Cooking medium, texture enhancer, frying agent, and carrier for flavors in processed foods. | Vegetable oil is a standard dietary fat source that is widely permitted and utilized globally, with consumption patterns evaluated primarily within the context of total daily caloric and lipid intake. |
6 Dextrose | ✓Low Concern | Sweetener, texturizer, and fermentable substrate for baking and beverage manufacturing. | Dextrose is a standard caloric sweetener that contributes to total daily carbohydrate and energy intake. |
7 Nonfat Dry Milk Allergen | ✓No Notable Concerns | Protein fortification, texture enhancement, moisture binding, and shelf-life extension in baked goods, confections, and dairy beverages. | Nonfat dry milk is a standard dairy derivative providing essential nutrients, though it requires allergen labeling for individuals sensitive to milk proteins. |
8 Maltodextrin INS 1400 | ✓Low Concern | bulking agent, thickener, stabilizer, texturizer, and carrier for flavors | Maltodextrin is a widely utilized food ingredient with a high glycemic index, meaning intake is associated with rapid increases in blood glucose response. |
9 Contains Two Percent Or Less Of Modified Tapioca Starch E1412-E1452 | ✓No Notable Concerns | thickener, stabilizer, emulsifier, and texturizer | Modified tapioca starch is a routinely utilized food ingredient with a well-established safety profile, used in minor quantities to support product texture and stability. |
10 Apple Powder | ?Under Review | — | AI summary pending... |
11 Strawberry Puree Concentrate | ?Under Review | — | AI summary pending... |
12 Reduced Mineral Whey | ?Under Review | — | AI summary pending... |
13 Soy Lecithin E322 | ✓Low Concern | Emulsifier, stabilizer, and releasing agent | Soy lecithin is a commonly utilized emulsifier derived from soybeans, generally recognized as safe for the general population while requiring consideration for individuals with soy allergies. |
14 Invert Sugar | ⚠Moderate Concern | Sweetener, texturizer, preservative, and browning agent | Sugar provides rapid energy but moderate consumption is recommended to align with established nutritional guidelines. |
15 Cornstarch INS 1405 | ✓No Notable Concerns | Thickening agent, stabilizer, and anti-caking agent in food products. | Corn starch is a standard food ingredient generally recognized as safe for consumption within normal dietary parameters. |
16 Leavening | ✓No Notable Concerns | Texturizing agent / Leavening | Leavening agents are standard food ingredients used to create texture in baked products, with regulatory status permitting standard culinary and industrial applications. |
17 Salt | ⚠Moderate Concern | flavour enhancer, preservative, texture modifier, and fermentation controller | An essential dietary mineral whose intake levels warrant monitoring in accordance with established public health guidelines. |
18 Datem | ?Under Review | — | AI summary pending... |
19 Citric Acid E330 | ✓No Notable Concerns | Flavour enhancer, acidity regulator, and preservative | Citric acid is widely consumed naturally and commercially, generally recognized as safe for use in food production under standard regulatory guidelines. |
20 Natural And Artificial Flavor Synthetic | ✓No Notable Concerns | flavour | Authorized flavorings are evaluated for safety by regulatory bodies and are generally recognized as safe for consumption within established usage limits. |
21 Cellulose Gel | ?Under Review | — | AI summary pending... |
22 Cellulose Gum E466 | ✓No Notable Concerns | Thickener, stabilizer, emulsifier, and texture modifier | Cellulose gum is widely recognized as safe by global regulatory bodies, functioning primarily as an inert texturizer with minimal systemic absorption. |
23 Mono- And Diglycerides E471 | ✓No Notable Concerns | Emulsifier and stabilizer used to improve texture, extend shelf-life, and prevent oil-water separation in baked goods, margarine, and confectionery. | Mono- and diglycerides are commonly utilized food emulsifiers that are metabolized by the body similarly to standard dietary fats and are recognized as safe by major global regulatory agencies. |
24 Sodium Citrate E331 | ✓No Notable Concerns | Acidity regulator, buffering agent, emulsifying salt, and preservative enhancer in beverages, cheeses, and processed foods. | Sodium citrate is widely permitted globally for food applications with a well-established safety profile, with total sodium content remaining the primary consideration for daily consumption. |
25 Malic Acid E296 | ✓No Notable Concerns | Flavour enhancer, acidulant, and pH regulator | Malic acid is a naturally occurring organic compound widely recognized as safe for consumption in standard food and beverage applications. |
26 Sodium Alginate | ?Under Review | — | AI summary pending... |
27 Color Added | ✓Low Concern | Colorant | Color added consists of pigments utilized for visual consistency, with regulatory bodies maintaining established safety thresholds for consumption. |
28 Xanthan Gum E415 | ✓Low Concern | Stabilizer, thickener, and emulsifier | Xanthan gum is a widely accepted food stabilizer and thickener with a strong safety profile recognized by major regulatory bodies globally. |
29 Tricalcium Phosphate E950 / E341 | ✓No Notable Concerns | Sweetener and mineral fortification / anti-caking agent | Both ingredients are authorized by major food safety authorities and are considered suitable for consumption within established regulatory limits. |
30 Riboflavin E150 Allergen | ✓Low Concern | Nutrient fortification, color enhancement, and protein supplementation | Composed of standard nutrients and color additives generally recognized as safe, with consideration required for soy sensitivity. |
31 Red #40 E129 | ✓Low Concern | Color additive | Red #40 is a widely utilized synthetic colorant with established regulatory safety limits and no recognized allergen profile. |
32 Vanilla Extract Allergen | ✓Low Concern | flavor, sweetener, texturizing agent, emulsifier | Semisweet chocolate is generally recognized as safe for consumption, with considerations for individuals monitoring added sugar intake or managing soy allergies. |
33 Bht For Freshness | ?Under Review | — | AI summary pending... |
Research sourced from FDA · USDA · EFSA · WHO · Peer-reviewed scientific literature. Informational only — not medical advice.
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